Here are 7 reasons why you should definitely be using video marketing to promote your business, for powerfully positive word-of-mouth advertising benefits.

• 1 – According to Forbes magazine, nearly 60% of executives would rather watch a video that consume the same information in text-based content.

• 2 – Unruly is a website that "Gets Videos Seen, Shared and Loved Across the Open Web." They report that video advertisements elevate the intent to purchase an item or service by 97%. This basically doubles your ability to sell what you have to offer.

• 3 – Statistics show that for every $1 spent on email marketing, you can expect a return of somewhere between $25 and $40. So email marketing still works well. However, if you want your email marketing efforts to pay off big, add video. Global web services provider Implix says an introductory email which includes video boosts click through rates by an incredible 96%.

• 4 – Orion21 is a video marketing company. They have found that landing pages with video content enjoy as much as a 900% increased conversion rate over the same pages without video. Imagine you have a landing page that converts 5 out of every 100 viewers into purchasing customers. Add video, and you could rocket your conversion rate up to 45 out of every 100 viewers.