People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. Make the offer sexy, exclusive, and time-sensitive to get quick action results.
How Do I Know What to Offer?
This is an age-old question of many coaches and business owners and it boils down to knowing your target audience.
i) How do they want their information presented?
ii) What are the hot topics in their industry?
III) What struggles do they have every day?
The simplest way to know what they want is to simply ask them.
How do I ask them, some of you may ask. Use an online survey or a quiz. Simplest way to do that is via Facebook. A Facebook account cost you nothing, you can create specific facebook page and use Facebook survey.
Another way is to create a 'group' from your Facebook account, and again you can put questions to your group or post a quiz/survey.
Another reason membership site owners/bloggers/coaches don’t know what to offer is because they don’t have a plan, either for their business or who they want to help. Writing a business plan with action steps is imperative for business growth which I will go into in another post.
If anyone is wondering, 'how do I create a membership site', it not as difficult as you may think. You can use a simple wordpress plugin like Socrates
. There is also the super versatile Member Factory
. If you are look for a membership site prefilled and aimed at internet marketing make money online, there is JVZoo Member
If you do create a membership site don't forget to market it and definitely connect it to your Facebook page or Facebook group.