The Direct Marketing Association understands just how powerful email marketing is. Their extensive research shows that a smart email marketing plan delivers $43 for every $1 spent. To take advantage of this powerful marketing tool, list building beginners should practice the following 6 top tips. 1 – Make Your Opt-In Freebie Valuable, and Worth Paying For In return for an email list, you are going to be giving away something. Make sure that your opt-in bribe is something that people would happily pay for, then give it away for free. This will raise your conversions, improve your level of integrity in the eyes of your subscribers, and make your list…